Someone at this company thought that it would be cute to say, "Shmaker," instead of "Maker." This happens to me all the time. I often wish that someone has asked me first.
In American English is it common to use the "shm-" as a code for negation. For example, if you say, "President Trump," I might say, "president, shmesident!" So a Shmaker would be the opposite of a Maker.
Is that even true anymore? Does anyone remember that old, quaint custom? It was in Hollywood movies, so it's not just a New York thing, although it may have started there.
I wonder.
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