Wednesday, May 25, 2011

Pearlie White

Not about American Idol really, but there was a commercial on the show tonight that was interesting. I'm pretty sure viewers in America didn't see it. I'm pretty sure you couldn't run this commercial in America.

"I am white," it starts out. "I am the first star in the night sky . . . I am the freshness of snow . . . I am gentle . . . I am the light that starts the rainbow . . . I am the confidence behind your smile."

Sure it's a toothpaste commercial, and sure, people across all of the lines of color want white teeth, but please. "I am gentle?" I am white, and I am wonderful, isn't that a little strong? Maybe you can get away with that stuff in Asia, but America?

Although now that I think of it, wasn't American Idol a little bit on the pearly white side this year?

1 comment:

Anonymous said...

Are you kidding? That's like 90% of the songs the contestants sing :) --Keith