Thai's really love the King, and his birthday is a big deal over here. Every government building, most shops and restaurants, and lots of houses are decorated with flags and lights and big pictures of the King. The TV and newspapers are full of tributes, like for instance in the newspapers big companies take out full page ads of birthday wishes and testimonials.
The King is a ubiquitous presence for the rest of the year too, but it is more festive and showey at his birthday. Everyday, all year, the King's picture is in every classroom, every government building, and every domicile, including mine. It's like a benign personality cult, based in love of the guy. I admire the King myself. He has had only the one wife and family, with no hint of scandal, and he has always worked hard and supported research on water usage and food production, and other good causes. Those were virtuous choices.
So Happy Birthday to the King, and many happy returns!